There are many stories you will hear about folks building successful businesses and income online.  The problem is there are many very different online experiences. Many folks have unsuccessfully launched an internet based business, but only a small percent of folks actually succeed online.

Is this due to luck? Not really…!  In reality, it takes good business sense, and plenty of support and effort to fast track your learning. Most importantly, it is your persistence and determination to learn, to test what works, and the willingness to invest in hard work and some money that brings online business success.

The Basics

Traffic is “One” key ingredient to success. Without traffic, all your online efforts will lack sales. Every business needs customers, without them you wouldn’t have anyone to sell your products to. On the internet, online traffic is the “walk in” customer. The more relevant traffic you get the more prospects you will be able to sell your products to.

But like any offline or “bricks and mortar” business, not every visitor that goes in will buy, but the greater of number that do come to browse your offers, the greater number of people that will buy your products. It is a simple fact.

But, how do you get traffic? Or enough traffic that a small percentage of buyers makes you a good profit….?  Many big companies generates tens of thousands visitor traffic each day. Of that ten to fifteen percent will buy, but that small share is enough to provide them with good income.

Many businesses get online traffic from paying others. Yes that’s right..! Most often you need to spend money to make money. Advertising is the key…! The more people that get presented with your site links, the more people that will visit and buy from you..! Make sense?

While there are many ways that can get you advertising for free, free sources generate much less valid and targeted traffic volumes as paid traffic methods. These paid advertisements include for example advertising schemes by Google and Yahoo Search engines.

The Value of Online Search

Online search is the fastest medium in finding what a person needs in the internet. Search engines have been popular because they provide a vital service to many people. They are free and easy to use. With this popularity, search engines are the number one sites people go to, so they have millions of visitors and clicks. It is easy to understand why many companies pay to advertise on search engines.

Search engines provide millions of visitors with links to relevant sites that they are looking for. If your site link appears in the high ranks of the search results page, you are guaranteed that a lot of visitors will go to your site. While search engine optimization is a cheaper and low cost way to get your site a higher rank on search, it takes longer. Paid adverts will allow your site to rank in search engines more quickly.

When you pay for your adverts, it is like paying for your traffic. This may sound like not such a good idea, but the results tell a different story. When you pay for targeted traffic from a good source, you are guaranteed a consistent traffic flow to your site. Regular traffic means you are well positioned to make regular sales.

Paying for your Traffic

Pay per click is typical search advertising; it is when you are charged with the number of hits a link gets when your ads is clicked. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. You need to have good keyword content in your paid ads. There are many tools that help in using the right keyword for the right moment.

Regular paid traffic that is targeted allows you get a good flow in relevant visitors looking for your products which will provide you with a strong flow in sales. Paying for your traffic is a good idea as long as you test it and ensure it is targeted to your product. Then you will get all the benefits it has to offer.

Testing Your Paid Traffic

You should always test your paid traffic campaign with smaller volume pilot first to see how the traffic performs in terms of sign-ups and later sales – before buying in larger volumes.

Find out more at Stephen’s Traffic Generation club:

https://stephenomearaonline.com/traffic

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