Adwords seems almost mandatory for online PPC traffic generation, with Google as the most popular PPC engine available. However, as the most popular PPC engine, Google Adword keywords are often very dear, and a short-run ad campaign can cost a lot of money. There are ways to get more traffic while spending less using Adwords. Let’s look at three tips for doing so.
Tip 1: Use Hyper-Targeted Keywords.
Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase. In general, I use the following three phrases when selling “product”:
Buy Product
Purchase Product
Order Product
And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching. So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product]. Depending on how in demand an item you have selected, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you expect, and these are people who are ready to purchase real-time right now!
Tip 2: Use Site-Targeting.
Another feature of Adwords that most users miss out is the site-targeting option. Campaigns can be keyword-targeted or site-targeted. The beauty of site targeting is that you can target sites at the top of the organic Google searches. This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns.
To optimise your results, select a few top keyword phrases and enter them into Google. Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense. Also notice the Adsense placement – is it near the top of the screen? The top left position is best, but as long as the ads are visible without scrolling the page, that site has great potential. When you paste that site’s root into Adwords, it may or may not be approved. If it is an approved site-targeted ads site, you’re ready to go! Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad! Your CPM (cost per mille, e.g.1000 visitors) will be alot lower than if the full website was showing your ads, and you know your traffic is coming from people who searched for the term you entered.
Tip 3: Show the item’s price in your ad.
This one may sound obvious, but it can go a long way towards removing expensive clicks that had no intention of converting. In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks. It reduces the total number of clicks, of course, but those clicks are higher quality traffic. This is very effective if your price is lower than most other prices on the same product elsewhere.
These three secret tips will give you an advantage in the Adwords game. Best of luck!
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For online tips see Stephen’s Power Marketing: https://stephenomearaonline.com/powermarketer
