The most important component in generating wealth in online businesses or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. Advanced design, money and countless hours of content and development to make sites attractive are useless without traffic.
With traffic comes a potential customer which basically means sales which in turn means profit. Many sites have failed in the past with the downturn of specific online businesses, many smaller sites continue to generate good money by concentrating on a certain niches.
This is a reason why smart online business and sites “laser target” certain groups of people and attract them to visit their sites, content and services. Precision marketing allows you to count on targeted traffic on your site as potential customers.
Using Money to Make Money
One good business investment is targeted advertising. Targeted advertising brings in the right people because through advertising, they know that there is the product they want to buy. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of targeted traffic, even if only a small percentage turns out to be buying customers it is still a good outcome to generate online income.
Right now, there is no other advertising scheme that dominates like Google’s Adwords. The surge in popularity of Google’s Adwords is evident as you can see so many sites sporting this advertising scheme.
In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword use generate ads on the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides relevant offers for their needs.
Aside from Google, you can also be featured on other search networks, these includes sites like Bing and Yahoo. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Challenges to Applying Google Ad Words
There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn’t work well on mobile devices.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Google Adwords that relates to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
Make sure that your Google Adwords ad has the right keywords so that you can drive your laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic can be beneficial as many companies will testify to. It may be worth undertaking Google Ad Words courses. There are free ones provided online that will help you understand how to optimise your Google Ad Words.
Find out more about generating targeted traffic at Stephen’s Traffic Generation club:
https://stephenomearaonline.com/traffic
