Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in order to get people to click on your ads, is hard. But it’s a potentially profitable tactic for making money online. When using Adwords to drive traffic to Adsense pages, there are a few things to prioritise. You need to achieve the right balance of content, relevance, and ads to keep Google happy. If not you risk your Adsense account being banned and your website being ignored by Google’s search crawler. Also, you may spend a lot of money on PPC to find only a low return in ads. Let’s look at some key factors in finding the right balance for your arbitrage (PPC) campaigns.
Probably the most important factor in achieving a profitable arbitrage campaign is relevant content. If the pages you send clicks to via Adwords (or another PPC engine) contain relevant content, you are in a good place with Google. Google doesn’t have a problem with arbitrage itself. It hates the horrible, nonsensical Adsense scrub sites with rubbish and add no value to users. And who can argue? Do you ever recall searching for something important, only to find several sites full of gibberish and ads?
Give the user relevant content, whether a few short paragraphs or something longer, but whichever way you choose to go, keep it relevant to their needs. If your page has relevant content, you will never have any negative feedback from Google.
The next important factor to consider is that you find keywords to focus your content around such that your ads deliver the highest per-click payout possible. If you are paying 10 cents per click to bring a user to your site, and the most you get if they click on an ad is 3 cents, you can’t hope to profit. The best you can hope for is that maybe they click two ads before they go and you only lose 4 cents. What’s the point of such a campaign?
There are many great tools to assist you in finding high-priced keywords. Google’s keyword analyzer itself is one of the better ones. Setting up an ad campaign and testing keywords through the campaign-creation is another useful tactic. I suggest you always target keywords that pay at least $4 or $5. Also make sure your content page title contains that keyword, and maybe drop that exact keyword in once or twice more, while using several related keywords only once each. Google has clever algorithms, and it’s tough to get this exactly right, but it can be done! But do not oversaturate your page with that one keyword or keyword phrase; Google may ghost you!
Once you’ve picked your target high-price keyword(s) to base your page(s) around, use the same analytical tactics to locate as many keywords and long-tail keywords as possible that cost next to nothing. While less searched than the expensive ones, you can combine a large number of cheaper keywords and come out with plenty of traffic coming into your page. You pay the cheap keyword price for these people and get paid the high-keyword price when they click on your ads. That’s the name of the arbitrage game..!
Now you have a few more ideas about getting profitable arbitrage campaigns running. Good luck!
For online tips see Stephen’s Power Marketing: https://stephenomearaonline.com/powermarketer
