Information products, including reports, e-books or courses, are one of the most profitable products you can sell online. There are many reasons for this – development price, printing costs (or rather lack of printing costs) and ease of distribution. Internet users have become accustomed to consuming e-books and short reports as a form of online product, and they are more than happy to pay for the information they want. As all of us has areas of expertise (eg they know more about than others), this puts you at an advantage. Let’s see how you can profit by creating an information product.
Let’s get the basics to creating an information product. First, pick a main topic, something you’re somewhat familiar with. Next, search online and find any forums, communities, or question boards that deal with your topic (or a subset of your topic). Read through some of the questions that are asked and try to nail down a specific problem that many people need the answers to. Research the topic more, discover the answers and other, related information that may be of use to these people. Take your findings and write your report, e-book, or whatever you’re creating. If you are a software programmer, you may actually solve problems by creating a specific program. Complete your product, place a sales page online, and drive the people who want the answers in your product to your site.
If you are creating an e-book or short report, you may well wish to create it in Adobe .PDF format. This is simple enough, as there are several free or inexpensive options. I use PDF995 (http://www.pdf995.com), which is free, easy to use, contains no watermarks or penalties for not registering, and creates a professional product. If you already own Adobe Acrobat, so much the better! Users are far more accustomed to downloading a PDF than a DOC file, and many people don’t have Microsoft Word.
Be careful that if you create a software package, debug it until the point where you can’t break it easily. You may not get a second chance to maintain your buyers, and if your program crashes or appears unstable, many of them may immediately request a refund. They may also be wary of any products you release in the future. Make sure your program is stable, works properly and answers the basic needs of your target users.
Always offer a refund policy. Many people will not buy without one, as they don’t know you and they have no way to know if you are peddling gold or crap. A refund guarantees, in their minds, that there is no risk involved with purchasing your product. In my experience, refund requests are non-existent, although if you do not satisfy your customer with your product, I’m sure refunds would be more frequent. Even terrible products have a relatively low refund rate, so always offer one.
Good luck with your product creation, and I wish you success!
For online tips see Stephen’s Power Marketing: https://stephenomearaonline.com/powermarketer
