A major challenge new internet marketers face is learning how to advertise their products, affiliate offers, or websites without spending a lot on PPC ads.  There are ways to do out this, some of which can help you to lower your PPC campaign costs while others require no investment.  Let’s take a look at some of these methods for lowering the investment you need to make in marketing products or services online.

There are a few proven ways to reduce your PPC ad campaign costs.  Poorly constructed campaigns will drain your money faster than any other forms of online marketing, and if you are a beginner, chances are you are making some mistakes that are costing you a lot of money! 

Keyword-targeted campaigns are the most commonly used campaigns, so keywords are either your best friends or your worst enemies.  Many sources of internet marketing “knowledge” seem to state that giant lists of general keywords are the best route for pulling traffic.  While this does pull lots of traffic, short, general keywords can be the root cause preventing an otherwise good campaign.  Lots of traffic equates into lots of per-click costs.  General keywords, however, do not generally bring converting traffic.  The thing to remember about traffic is this – one highly-targeted potential buyer is worth thousands of non-targeted non-buyers.

Prune your keywords back and eliminate general, slightly-related terms that are only meant to pull more people in.  These keywords, in almost every case, will not convert.  They will also cost you more per click.  Go for the long-tail keywords and the highly-targeted keywords.  Let’s explain more.

Long tail keywords are keywords that consist of four or more words.  Let’s say you’re selling a product to teach people to make money online.  “Make money online”, “make money”, “earn money”, and similar search terms are some of the worst keywords you can use, as these are some of the most over-used and over-priced keywords possible!  Use some keyword programs and sites to get some long-tail keywords however, and you may end up with a list with keywords such as “earn more money online today”, “make money as an internet marketer”, “how do I make more money online”, etc.  These terms are going to pull less traffic, but if you put together a good number of long-tails, you will still pull a substantial number of hits.  The great part is that long-tail keywords are going to cost you much less than the general keywords, and therefore you can get twice the traffic for half the price. 

Highly-Targeted keywords are keywords such as “Buy product”, “Purchase product”, and “Order product”.  These terms are very specific; they will bring in those searchers who are ready to purchase a product right now.  This is some of the best traffic your site will see!

Also, Site-Targeted campaigns in Google are an often overlooked but highly profitable way of running a campaign.  Find the sites at the top of an organic search for your keywords, put them into your site-targeted campaign, and see those sites’ traffic filter into yours for a fraction of the PPC cost. 

Lastly, one of the most effective marketing tactics is also free!  Article marketing has proven to be one of the best ways to drive quality traffic.  The best part about article marketing, aside from being free, is that your articles value compound, and can bring you traffic for months and months!  This is a cumulative effort – the more articles you write and put out there, the more traffic will continue coming to your site.  It’s brilliant, it’s easy, and it’s free – it is well worth the effort!

You have some ideas to lower your marketing costs and improve your traffic quality. Go do it!

For online tips see Stephen’s Power Marketing: https://stephenomearaonline.com/powermarketer