Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in order to get people to click on your ads, is hard. But it’s a potentially profitable tactic for making money online.  When using Adwords to drive traffic to Adsense pages, there are a few things to prioritise.  You need to achieve the right balance of content, relevance, and ads to keep Google happy. If not you risk your Adsense account being banned and your website being ignored by Google’s search crawler.  Also, you may spend a lot of money on PPC to find only a low return in ads.  Let’s look at some key factors in finding the right balance for your arbitrage (PPC) campaigns.

Probably the most important factor in achieving a profitable arbitrage campaign is relevant content.  If the pages you send clicks to via Adwords (or another PPC engine) contain relevant content, you are in a good place with Google.  Google doesn’t have a problem with arbitrage itself.  It hates the horrible, nonsensical Adsense scrub sites with rubbish and add no value to users.  And who can argue?  Do you ever recall searching for something important, only to find several sites full of gibberish and ads? 

Give the user relevant content, whether a few short paragraphs or something longer, but whichever way you choose to go, keep it relevant to their needs.  If your page has relevant content, you will never have any negative feedback from Google. 

The next important factor to consider is that you find keywords to focus your content around such that your ads deliver the highest per-click payout possible.  If you are paying 10 cents per click to bring a user to your site, and the most you get if they click on an ad is 3 cents, you can’t hope to profit.  The best you can hope for is that maybe they click two ads before they go and you only lose 4 cents.  What’s the point of such a campaign? 

There are many great tools to assist you in finding high-priced keywords. Google’s keyword analyzer itself is one of the better ones.  Setting up an ad campaign and testing keywords through the campaign-creation is another useful tactic.  I suggest you always target keywords that pay at least $4 or $5.  Also make sure your content page title contains that keyword, and maybe drop that exact keyword in once or twice more, while using several related keywords only once each.  Google has clever algorithms, and it’s tough to get this exactly right, but it can be done!  But do not oversaturate your page with that one keyword or keyword phrase; Google may ghost you!

Once you’ve picked your target high-price keyword(s) to base your page(s) around, use the same analytical tactics to locate as many keywords and long-tail keywords as possible that cost next to nothing.  While less searched than the expensive ones, you can combine a large number of cheaper keywords and come out with plenty of traffic coming into your page.  You pay the cheap keyword price for these people and get paid the high-keyword price when they click on your ads.  That’s the name of the arbitrage game..!

Now you have a few more ideas about getting profitable arbitrage campaigns running.  Good luck!

For online tips see Stephen’s Power Marketing: https://stephenomearaonline.com/powermarketer

Entering the online affiliate market can be hard these days.  There are lots of people attempting to make it part or full-time online as affiliate marketers, and those numbers definitely play against you when it comes to PPC and organic search engine optimization.  It can be costly to begin building traffic, and in some cases you still won’t get the kind of traffic you want. Let’s look at a few things you can do to shift the odds in your favor.

Firstly, learn to write articles.  Article marketing is free and will bring you quality, targeted traffic for months.  It takes time to learn to use PPC and profit, so allow yourself to dabble in PPC while focusing in article marketing for the time being.  You will find plenty of prospective buyers without spending a penny in (PPC) advertising.

So let’s get to the real topic of this article – finding alternatives to Clickbank.  Why?  Because Clickbank (CB) is saturated with affiliates and want-to-be-affiliates, so your competition is very steep.  The most popular Clickbank products, the ones that really sell, will cost you a fortune in PPC campaigns.  It is surprising that so many new affiliates do not realize how unnecessary Clickbank is.  The real benefit to Clickbank (CB) is convenience, in that you can search products all in one place, you get paid from one source, and you only need one account to do so.  The benefits of using other sources, in my experience, far outnumber those CB conveniences.  Let’s look at other options.

Be aware that most sites offer their own affiliate programs.  Do a quick search for a topic that you want to find products for.  Find several of the top organic search results pages that offer a product for sale.  Now scroll to the bottom of those pages (in most cases).  On a lot of these sites, you will find a link for “Affiliates”, “Join Affiliate Program”, “Partners” or “Become a Partner”.  While there may be other variations, but its clear that you are seeing an affiliate program.  Click there and sign up with the sites that you want to promote with.  Many direct affiliate programs offer more options and better commissions than Clickbank (CB) programs, and you have the added benefit of competing against much smaller numbers.  Also try to select programs that don’t also have a CB program to avoid the same competitive position as before.

Go straight to the product vendors and become affiliated with them, that way you put yourself in the select position of being one of the very small share of online affiliates who are working with individual companies, which gives you a great competitive edge.  It’s amazing to see a campaign that costs almost nothing yield great results, after having been used to expensive campaigns drain your money.  Taking yourself away from the masses of Clickbank affiliates is a great strategy.  Let the professionals dominate it and let the want-to-be’s throw their money away.  This way, neither of those will stop you from getting your share, nor cause you to pay more than you need for PPC ads.

For winning tips on growing affiliate income see: https://stephenomearaonline.com/affiliate

Online affiliate marketing has become very popular with very low entry costs, it is no wonder that the competition is getting stronger. The challenge is to be more attractive, relevant and very visible to your target audience

There are also lots of course, programs and tips being sold and taught to new affiliate in order to help them find a space for their program to work effectively to grow their income.

What better way to reach your prospects and customers than to record and publish high quality, full motion and streamed screen-captured videos. Nothing like seeing prospects and customers acting in anticipation of your events to buy your product immediately.

This is Camtasia video software in action. It is a proven fact; giving your customers something they can actually see can boost your online sales instantly.

It needs very little training or technical knowledge to be able to know how and use this system for you and your affiliate content and offers. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and watching your desktop, as you show them the things they need to see and hear. All this can be done step by step.

So how does Camtasia work?

1. It can record your desktop activity in a single click. There’s no need to have to save and compile all your files because it is recorded right there and then.

2. Camtasia can easily convert your videos into web pages. Once converted you can have your customers come visit that page. Videos are easier and much faster to understand and absorb for most people compared to reading transcript text which takes longer – some folks like to have both!

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasia videos to be circulated to other people and wider audiences that may become potential customers later. Nothing like being visible on many sites and social media platforms to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

• Create multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

• Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

• Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

• Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%.  Imagine how much higher it will be if it were videos.

• Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

• Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already. 

These are just some of the things you can do with Camtasia that will be really useful in your chosen affiliate program.

The main purpose of using Camtasia video is to boost visibility quickly to audiences real-time and thereby increase the revenue you can generate from your affiliate program. Once you get comfortable with video, you will want to use it everytime for every program and campaign when you see the results in leads, opt-ins and sales!

https://stephenomearaonline.com/affiliate