Creativity
This is one tactic your online business should harness to compete in the race to get the eyeballs of your target audience. With so many sites competing for people’s attention, free creative marketing methods like this should be employed and optimised.
It doesn’t matter if you have a killer product or a super designed website, if people don’t know that you exist online, it doesn’t matter, you are not going to grow. Worst of all, you might fail to sustain your online business…
While there are so many methods and schemes used by so many online sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
Viral Marketing Overview
Viral Marketing or Advertising is a marketing technique used to build the public awareness of one’s site. You can use many forms of media to reach out to the public without actually promoting the product. You leverage in on other forms of addictive online entertainment (video, Meme, tik-tok, etc) that attracts the recipient to watch and be amused to actually pass it on to his or her network or close friends, with the product advert along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor certain media, such as a cool flash game, funny video, amusing story, which viewers often pass on to others with the company brand or logo or content embedded to help promote the company.
Viral marketing has become a popular means of marketing because it is relatively low cost and is highly effective in getting wide reach quickly. To avoid being tagged as spam mail, viral marketing counts on the willingness of one person to pass on the content to friends. If a person sees the name of the trusted sender, they won’t block it and they open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the volume of incentives they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing can be a sneaky and effective way to get people to know about you and your company. You get them to pass your advert along. As it is also low cost it is worth investing in, if it does not conflict with your product. All it takes is a great idea, an addictive or funny piece of content or story, many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Perhaps see if viral marketing could work well for promoting your online business? Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
Find out more about generating targeted traffic at Stephen’s Traffic Generation club:
https://stephenomearaonline.com/traffic
